I stopped off to pick up some groceries for my wife the other day. Have you ever been in the produce section of your grocery store and you reach for a head of lettuce and it starts raining on you? What in the world is that?! Ambiance? What’s next? Jungle sounds playing out of surround sound speakers, for that ever so authentic feel? Maybe they can even hire some native jungle tribes to stand around looking like they are hunting and put a little stream running through the produce department.

You know, I get it already, it’s fresh. I’m not fooled by this little marketing scheme. “Oooh look, it’s so fresh it’s like I’m picking it myself.”

I just feel sorry for the guy who is already having a bad day, and now it’s even raining on him INSIDE a building. I mean, how do you think this guy feels. He just wants to pick up some produce to try and add a little sunshine into his day and it starts raining, “figures.”

Here’s the real question though, why don’t they stick with this theme throughout the store? It seems kind of like an unfinished thought. They could have animal sounds at the deli, a lady churning butter over by dairy, a little overweight kid passed out under a pile of candy wrappers in the candy isle, you get the idea. If you’re going to try to use themes for your marketing campaign you should at least have everyone get on board, that’s all I’m saying.

By the way, if you go back to the first paragraph of this blog and re-read it, you will realize that produce comes from farms, not jungles. But you went right down that rabbit hole with me didn’t you? Don’t worry, I won’t tell anyone…else.